PRIVACY POLICY
Effective Date: 25 August 2026
This Privacy Policy (“Policy”) governs the collection, use, storage, disclosure, protection and other processing of personal information by URGE. Fashion Platform (“URGE.”, “Company”, “we”, “our” or “us”) through www.urgefashion.com (the “Website”), including all associated webpages, online application forms, ticket purchasing services, communications, events and digital services operated or made available by URGE.
The protection of personal information is of fundamental importance to URGE. Fashion Platform. We are committed to processing personal data lawfully, fairly and transparently in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), the Bulgarian Personal Data Protection Act and all other applicable legislation governing the protection of personal information.
By accessing or using the Website, submitting an application, purchasing tickets, registering for an event or otherwise communicating with URGE., you acknowledge that you have read and understood this Privacy Policy.
1. Data Controller
For the purposes of applicable data protection legislation, URGE. Fashion Platform acts as the data controller in relation to personal information collected through this Website.
Should you have any questions regarding this Policy or the processing of your personal information, you may contact us at:
Website: www.urgefashion.com
Email: hello@urgefashion.com
2. Scope of this Policy
This Privacy Policy applies to all individuals interacting with URGE. Fashion Platform, including visitors to the Website, ticket purchasers, event attendees, designers, models, sponsors, partners, volunteers, media representatives, exhibitors, collaborators, newsletter subscribers and any other individual submitting personal information through our Website or associated communication channels.
This Policy applies regardless of the device, platform or method through which the Website is accessed.
3. Collection of Personal Information
URGE. Fashion Platform may collect and process personal information directly from you when you visit the Website, submit an application, purchase tickets, communicate with us, register for an event, subscribe to our newsletter, complete online forms or otherwise interact with our services.
Depending on the nature of your interaction with URGE., the information processed may include personal identification information, contact details, professional information, company information, payment confirmations, event participation information, uploaded documents, photographs, portfolios, logos, brand materials, communications exchanged with us and technical information generated through your use of the Website.
Information voluntarily submitted by you shall be deemed to have been provided with your knowledge and, where required by law, your consent.
4. Purposes of Processing
URGE. Fashion Platform processes personal information exclusively for legitimate and specified purposes connected with the operation of the Website and the organisation of its activities.
Such purposes include the administration of applications, evaluation of designers and models, management of sponsorship enquiries, organisation of events, communication with participants, administration of ticket purchases, customer support, verification of payments, management of event registrations, publication of approved participants, operation of the Website, maintenance of security, prevention of fraudulent activity, compliance with legal obligations and improvement of the services provided by URGE.
Personal information shall not be processed for purposes materially incompatible with those described within this Privacy Policy unless otherwise permitted or required by applicable law.
5. Legal Basis for Processing
Personal information is processed only where an appropriate legal basis exists under the General Data Protection Regulation.
Depending upon the circumstances, processing may be based upon your consent, the performance of a contract, compliance with legal obligations, the legitimate interests pursued by URGE. Fashion Platform or another lawful basis recognised under applicable legislation.
Where consent constitutes the legal basis for processing, such consent may be withdrawn at any time without affecting the lawfulness of processing carried out prior to its withdrawal.
6. Designer, Model and Participant Applications
Applications submitted through the Website for participation in URGE. events are reviewed solely for the purposes of evaluating suitability, organising events and communicating with applicants.
Information provided through application forms may include portfolios, photographs, logos, lookbooks, biographies, professional experience, collection information, payment confirmations and any other materials voluntarily submitted by applicants.
Submission of an application does not guarantee participation in any event and all applications remain subject to review and approval by URGE.
7. Ticket Purchases and Payment Processing
Tickets made available through the Website are sold and administered through Ticket Tailor.
Payments are securely processed by Stripe or other authorised payment providers integrated with the ticketing platform.
URGE. Fashion Platform does not receive or store complete payment card details.
Payment processing remains subject to the applicable terms and privacy policies of the respective third-party providers.
8. Disclosure of Personal Information
URGE. Fashion Platform does not sell, rent or otherwise commercially disclose personal information to unrelated third parties.
Where disclosure is reasonably necessary for the operation of the Website, administration of events or fulfilment of contractual or legal obligations, personal information may be disclosed to carefully selected service providers acting on behalf of URGE., including website hosting providers, payment processors, ticketing platforms, email service providers, professional advisers, event production partners, photographers, videographers, technical service providers and competent governmental authorities where disclosure is required by applicable law.
Such recipients are authorised to process personal information solely for the purposes for which it has been disclosed and remain subject to appropriate contractual confidentiality and data protection obligations.
9. Photography and Media
Photography, videography and other forms of media recording may take place during URGE. events.
By attending or participating in an event, individuals acknowledge that photographs, video recordings and audiovisual materials in which they may appear may be created and subsequently used by URGE. Fashion Platform for promotional, editorial, documentary, educational, archival and marketing purposes across print, digital and social media platforms without additional compensation, except where otherwise required by applicable law.
10. Data Retention
Personal information shall be retained only for such period as is reasonably necessary to fulfil the purposes for which it was collected or to comply with applicable legal, accounting, taxation, contractual or regulatory obligations.
Where personal information is no longer required, reasonable steps shall be taken to securely erase, anonymise or otherwise dispose of such information in accordance with applicable legislation.
11. Data Security
URGE. Fashion Platform implements appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access or any other form of unlawful processing.
While reasonable efforts are made to maintain the security of personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
12. Cookies
The Website uses cookies and similar technologies necessary for the proper operation of the Website, improvement of user experience, analysis of Website performance and enhancement of security.
Further information regarding the use of cookies is available in our separate Cookie Policy.
13. International Data Transfers
Certain third-party service providers engaged by URGE. Fashion Platform may process personal information outside the European Economic Area.
Where such transfers occur, appropriate safeguards shall be implemented in accordance with the requirements of the General Data Protection Regulation, including the use of Standard Contractual Clauses or other legally recognised transfer mechanisms where applicable.
14. Rights of Data Subjects
Subject to applicable legislation, individuals whose personal information is processed by URGE. Fashion Platform may exercise rights including the right to request access to personal information, request rectification of inaccurate information, request erasure, request restriction of processing, object to certain processing activities, request data portability and withdraw consent where processing is based upon consent.
Requests shall be considered in accordance with applicable legislation and may require verification of identity prior to implementation.
15. Amendments to this Policy
URGE. Fashion Platform reserves the right to amend or update this Privacy Policy at any time in order to reflect changes in applicable legislation, technological developments, operational requirements or the services provided through the Website.
The revised version shall become effective immediately upon publication unless otherwise stated.
Continued use of the Website following publication of any amendments constitutes acknowledgement of the updated Privacy Policy.
16. Governing Law
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Republic of Bulgaria together with applicable legislation of the European Union, including Regulation (EU) 2016/679 (General Data Protection Regulation).
17. Contact
Questions relating to this Privacy Policy or the processing of personal information may be directed to:
URGE. Fashion Platform
Website: www.urgefashion.com
Email: hello@urgefashion.com